That announcement boded well for the film, and briefly I thought it might turn out okay after all, or at least pretty self-aware.
Sony Pictures ClassicsĪfter that, there was a bit of a lull, punctuated only by occasional reminders of the movie’s impending arrival via movie posters, trailers, and the announcement in January that the great Sir Patrick Stewart would be voicing the Poo emoji. Then there was what seems to have been a short-lived attempt to name the film Emojimovie: Express Yourself, because, as Sony Pictures Animation president Kristine Belson put it in a press release, “The power of emojis is that they allow you to express yourself in a fast and very fun way, and that is what our movie is about: self expression.” (This title was mercifully abandoned somewhere along the way for the simpler, less eyestabby The Emoji Movie.) You, blithely heading off for a nice evening at the movies. Vox-mark vox-mark vox-mark vox-mark vox-mark